My daytime job consists of a mix between search engine optimization, analytics work and growth hacking. But outside my working hours you’ll probably run into me walking around with a camera, or two. I’ve covered topics for my fellow photographers in the past, like the Photographers Guide To Google Analytics and how you can Understand Your […]
Read about digital marketing and analytics from a consultants perspective. Learn more about Google, tools and online marketing tactics to support your business goals. Per Pettersson is a consultant at Curamando in Stockholm, helping businesses with their digital transformation and traffic acqusition.
Working with an ecommerce website is a lot of fun, but also very time-consuming. The ecommerce marketer must not only rely on industry and geographic trends, but always back ideas and next steps with data. One big issue for marketing consultants today is to cut through the noise and find data that can deliver insights, not […]
Keeping up with social media can be very time-consuming. If you’re depending on social media to drive traffic to your website in order to get leads, sales or just grow awareness around your products or brand – analyzing what works and what does not will eat up a lot of your time. And sadly, social […]
Enhanced link attribution with Google Tag Manager enables a nifty report which we can use to analyze website user behaviors. With Enhanced Link Attribution we can see which link a user have clicked, even though we have the same link in our header and footer. Pretty sweet, right? Enhanced link attribution offers more-detailed reports, and disambiguates […]
If you’ve missed the news about Instagram Stories you probably live under a rock or in a cave. Or you’re on the road, out of data and without wi-fi. Instagram Stories, in a nutshell, is Snapchat but called Stories – and owned by Facebook. The stories you can create with the Instagram app can contain photos, videos, […]
I’m no data pioneer, exploring big buckets of data, going through great lenghts to understand and visually present the data. My main gig is still SEO (search engine optimization) but I flirt heavily with analytics and data on the side. One really cool project by Microsoft Research is called SandDance. If you’re looking for a […]