Understanding your content with Google Analytics is part two of The Photographers Guide to Google Analytics. Photographers should invest some time and set up Google Analytics the right way, for their portfolio and blogs which we touched in part one. As an amateur photographer I want to know how my photos are performing, what people like and which of my photos that they interact with, and that’s what we’re going to focus on today.
Understanding your audience
Google Analytics can give us a lot of valuable information about our audience. The first steps must be the Mobile report, Audience > Mobile > Overview, where we can find out which devices our visitors are using. The overview will show us desktop, mobile and tablet visitors. If you want to get all nitty gritty, have a look at Devices. The key thing here is to make sure your website works on all devices. Since Google started to premiere mobile friendly content for mobile searchers, this is even more important than last month.