Finding your real rankings in search results

You need to follow-up on your key search queries to find your rankings and understand if your content work is eligable to send a bunch of relevant visitors to your site. But how we check and find our rankings in search results vary between agencies and consultants, as we rely on different tools and services.

Google and SEO – the SEMrush Study 2.0

Another exciting week for all of us working within the field of SEO – SEMrush have released their updated Google ranking factors study. How should you work with Google and SEO? The study below intends to answer many of our questions based on data and research. It might not be perfect, but it is a […]

How to change Google Analytics default date range

Are you getting the default date range of the last 7 days in your Google Analytics account? Don’t worry my friend, I do (did) too. But you can change it, very easily. Here is a small, but good, pointer for you to get Google Analytics to adapt to your own preferences.

Calculate your Conversion Rate

A reccuring topic when I’m out lecturing about digital marketing and analytics is how to calculate Conversion Rate. It is a very straight forward calculation that you can apply to many metrics and different aspects of your business.

The Google Analytics Implementation Checklist

Something free and useful. A Google Analytics Implementation Checklist to download for free. Download it, print it and follow the steps in this compressed Implementation Checklist and make sure you’re using the full power of Google Analytics.

Save the Search Analytics Report Each Month

Lovely, sweet and sour keywords. We lost you in Google Analytics years ago, but we’ve learned to look for you in Google Search Console instead. The one thing that we still have a hard time to get over though, is the lack of historical keyword data. It is understandable that big Google can’t keep all this […]

Using Search Analytics in Google Search Console Like a Pro

Google Search Console is a great free tool for website owners to use. Search Console makes it easier to manage, optimise and handle website issues. The tool contains multiple reports and options to manage a website – from understanding how the content performs in search (Google only) to technical errors and international targeting. With this […]

Track Time Spent With Timer Triggers In Google Tag Manager

Average time on page is one of the biggest web analytics lies that a lot of us consultants accept, without doing anything about it. First, read how Google Analytics calculates session durations. Its very straight forward. And then, get started with setting up Timer Triggers to measure your website visitors more accurate.

Per Pettersson is a Senior Consultant at Curamando in Stockholm, Sweden, working with traffic acquisition, search engine optimization and web analytics. This is his corner of the Internet where he shares ideas and articles about digital marketing and online opportunities for brands and fellow consultants.