Read about digital marketing and analytics from a consultants perspective. Learn more about Google, tools and online marketing tactics to support your business goals. Per Pettersson is a consultant at Curamando in Stockholm, helping businesses with their digital transformation and traffic acqusition.

How to change Google Analytics default date range

Are you getting the default date range of the last 7 days in your Google Analytics account? Don’t worry my friend, I do (did) too. But you can change it, very easily. Here is a small, but good, pointer for you to get Google Analytics to adapt to your own preferences.

Calculate your Conversion Rate

A reccuring topic when I’m out lecturing about digital marketing and analytics is how to calculate Conversion Rate. It is a very straight forward calculation that you can apply to many metrics and different aspects of your business.

The Google Analytics Implementation Checklist

Something free and useful. A Google Analytics Implementation Checklist to download for free. Download it, print it and follow the steps in this compressed Implementation Checklist and make sure you’re using the full power of Google Analytics.

Save the Search Analytics Report Each Month

Lovely, sweet and sour keywords. We lost you in Google Analytics years ago, but we’ve learned to look for you in Google Search Console instead. The one thing that we still have a hard time to get over though, is the lack of historical keyword data. It is understandable that big Google can’t keep all this […]

Using Search Analytics in Google Search Console Like a Pro

Google Search Console is a great free tool for website owners to use. Search Console makes it easier to manage, optimise and handle website issues. The tool contains multiple reports and options to manage a website – from understanding how the content performs in search (Google only) to technical errors and international targeting. With this […]

Track Time Spent With Timer Triggers In Google Tag Manager

Average time on page is one of the biggest web analytics lies that a lot of us consultants accept, without doing anything about it. First, read how Google Analytics calculates session durations. Its very straight forward. And then, get started with setting up Timer Triggers to measure your website visitors more accurate.

Setting Up Ecommerce Alerts with Google Analytics

If you are using Google Analytics for measure and improve your ecommerce, you should by now already have a few Custom Alerts up and running. Basically, you make Google Analytics work for you by keeping an eye on all the metrics that are important for you and your business.