Read about digital marketing and analytics from a consultants perspective. Learn more about Google, tools and online marketing tactics to support your business goals. Per Pettersson is a consultant at Curamando in Stockholm, helping businesses with their digital transformation and traffic acqusition.
Lovely, sweet and sour keywords. We lost you in Google Analytics years ago, but we’ve learned to look for you in Google Search Console instead. The one thing that we still have a hard time to get over though, is the lack of historical keyword data. It is understandable that big Google can’t keep all this […]
Google Search Console is a great free tool for website owners to use. Search Console makes it easier to manage, optimise and handle website issues. The tool contains multiple reports and options to manage a website – from understanding how the content performs in search (Google only) to technical errors and international targeting. With this […]
Average time on page is one of the biggest web analytics lies that a lot of us consultants accept, without doing anything about it. First, read how Google Analytics calculates session durations. Its very straight forward. And then, get started with setting up Timer Triggers to measure your website visitors more accurate.
Tumblr is a great platform for publishers with its own ecosystem and built in likes, shares and comments. To get started with Tumblr, a user is only a few clicks away from having a Tumblr blog up and running. It is easy and straight forward to choose themes for design or buy customized ones, but two […]