Average time on page is one of the biggest web analytics lies that a lot of us consultants accept, without doing anything about it. First, read how Google Analytics calculates session durations. Its very straight forward. And then, get started with setting up Timer Triggers to measure your website visitors more accurate.
Tumblr is a great platform for publishers with its own ecosystem and built in likes, shares and comments. To get started with Tumblr, a user is only a few clicks away from having a Tumblr blog up and running. It is easy and straight forward to choose themes for design or buy customized ones, but two […]
My daytime job consists of a mix between search engine optimization, analytics work and growth hacking. But outside my working hours you’ll probably run into me walking around with a camera, or two. I’ve covered topics for my fellow photographers in the past, like the Photographers Guide To Google Analytics and how you can Understand Your […]
Working with an ecommerce website is a lot of fun, but also very time-consuming. The ecommerce marketer must not only rely on industry and geographic trends, but always back ideas and next steps with data. One big issue for marketing consultants today is to cut through the noise and find data that can deliver insights, not […]
Keeping up with social media can be very time-consuming. If you’re depending on social media to drive traffic to your website in order to get leads, sales or just grow awareness around your products or brand – analyzing what works and what does not will eat up a lot of your time. And sadly, social […]
Enhanced link attribution with Google Tag Manager enables a nifty report which we can use to analyze website user behaviors. With Enhanced Link Attribution we can see which link a user have clicked, even though we have the same link in our header and footer. Pretty sweet, right? Enhanced link attribution offers more-detailed reports, and disambiguates […]