Understanding Your Content With Google Analytics

Understanding your content with Google Analytics is part two of The Photographers Guide to Google Analytics. Photographers should invest some time and set up Google Analytics the right way, for their portfolio and blogs which we touched in part one. As an amateur photographer I want to know how my photos are performing, what people like and which of my photos that they interact with, and that’s what we’re going to focus on today.

Understanding your audience

Google Analytics can give us a lot of valuable information about our audience. The first steps must be the Mobile report, Audience > Mobile > Overview, where we can find out which devices our visitors are using. The overview will show us desktop, mobile and tablet visitors. If you want to get all nitty gritty, have a look at Devices. The key thing here is to make sure your website works on all devices. Since Google started to premiere mobile friendly content for mobile searchers, this is even more important than last month.

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The Photographers Guide To Google Analytics

Photographers should invest some time and set up Google Analytics the right way, for their portfolio and blogs. As an amateur photographer I want to know how my photos are performing, what people like and which of my photos that they interact with. If I was looking for gigs, I would like to get any kind of leads and measure how well I’m marketing my photography business. That is why I put together The Photographers Guide To Google Analytics.

Photographers Guide To Google Analytics

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Google Tag Manager Help Center Videos

Now it is time for some fun YouTube time, kids. Let’s sit back and enjoy these Google Tag Manager Help Center Videos. Let us start with learning how accounts are organized and what containers, tags, triggers, and variables are.

Next video covers Google Tag Manager account setup strategy, from managing accounts for websites and applications to managing user accounts and permissions:

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Google Analytics Views (Best Practice)

How should you structure your Google Analytics account? We have all heard it a million times when it comes to AdWords accounts and ads – but Analytics? And why should you care? Because it could save you potential headaches and, the best part, makes implementations and debugging a walk in the park. Let me break down how Google Analytics Views should be set up.

Google Analytics Views Best Practice

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Filter out bots and spiders

I love Google Analytics. It is my favorite weapon when it comes to measuring success and knowing what is going on with my clients websites. But there is one thing that keeps on destroying my, yes my, data. Bad bots and stupid spiders. If you’re using Google Analytics you should log in to your account right now and navigate to Administration followed by Reporting View Settings.

Filter out bots and spiders in Google Analytics

Check the Bot Filtering box which enables Google Analytics to exclude all hits from known bots and spiders. BOOM!

I’m not saying that this is a perfect solution. There is a lot of bots and spiders messing up a lot of peoples data and we need to take action before our ones and zeros turns into soup (no one likes soup – unless it is a steak called soup). After enabling Bot Filtering, review you referrals. If you see bad bots or stupid spiders skewing your data, it is time to make some neat segments that you can use when you’re looking at historical data.

In A Content Economy the Real-Time Analysts Win

2013 was the year of the real-time analysts. Analysts making the content economy move forward from the digital sphere of awareness and social awkwardness. Thanks to savvy growth hackers our content marketing selfs turned the content economy upside down on its head.


The Content Marketer meme

Buzzwords exist with the sole purpose of intimidation. Or better yet, to make people outside of our own business or field of knowledge feel small. Make us stronger, wiser, more advanced and, hopefully one day, thought leaders for a buzzword.

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SlideShare Profile Views with StatCounter

It’s fun to measure things. The downside is that people and services know that we like to measure things and, therefore, they want to charge us for every small bit of data we would like to collect. And as we are a curious kind, mankind, we want to measure and learn from every aspect of life. As I’m into web analytics, I sometimes think about what I would like to measure instead of what I actually CAN measure. And as I use SlideShare from time to time, without paying for a PRO Account – I still want some kind of idea of what’s happening over at SlideShare.

SlideShare profile views for free with StatCounter

Enter, StatCounter.

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Searchmetrics Free SEO Suite

I’ve been working with the Searchmetrics Suite for over a year now. There are a lot of SEO tools and services online, but Searchmetrics have been one of the few I really liked and then spent time working with. For an SEO, the Suite is really good. I want to show you the features that make the hair on my arms rise and my heart pound a little bit faster.

Searchmetrics SEO Suite

I will go through the free version of Searchmetrics Suite so that you can start using everything, right away.

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