What happened to National Geographic on Google+?

I enjoy Google+ maybe a bit more than my friends. It’s not because I work with SEO, social media or web analytics, and that people within this field of expertise spend time on Google+, no. The real reason I enjoy Google+ is because of all the photographers. As the amateur photographer I am, I get tons of inspiration and feedback on my own photography skills and I learn a lot from following great educators, curators and professionals. But there is one thing that’s been bugging me for a while.

What ever happened to the National Geographic Photography page on Google+?

National Geographic Photography on Google+
National Geographic Photography on Google+

Continue Reading

Programming For Non-Programmers

The question - programming for non-programmers

Chris Castiglione’s presentation from SXSW 2013 ”programming for non-programmers” is something you should bookmark for future discussions. The presentation answers the question: How do I communicate an idea from my head… to a computer?

Continue reading...

How Search Works

How Google Search Works

Google released last week a website that, in a very interactive way, shows us how search works.

Continue reading...

Web Analytics and Search Marketing for Better Decision Making

Wordcloud data

A free 1-hour webinar March 13, 3-4 pm ET on How to Use Web Analytics and Search Marketing for Better Decision Making with Rob Petersen, Tim Peter and Mike Moran. How is your search marketing working? Are you getting the results you want? Maybe you don’t even know how to measure results. Your analytics are essential [...]

Continue reading...

Analytics Stories From Expedia

Numbers

Joe Megibow, VP and General Manager, Expedia, tells the story of his career, and demonstrates six important lessons that he learned based on his experiences in the analytics business.

Continue reading...

AdWords: Enhanced Campaigns 101

Cuddling with multiple devices

Google launched enhanced campaigns in AdWords to help advertisers win in today’s multi-device world. In the webinar below, you will learn about the changing consumer behaviors that have created a need for this more flexible campaign type. You will also receive an overview of enhanced campaigns, including a high-level discussion of what is changing and [...]

Continue reading...

7 landing page mistakes

7 landing page mistakes

7 mistakes that could be keeping your landing page conversion rates from reaching their true potential. Number 5 and 7 in my slide below is really important and way to common to come across on the web. 7 landing page mistakes from Per Pettersson

Continue reading...

Guerilla Splash – you’re still doing it wrong

guerilla splash meme

Sometimes you just have to sit down, go to your blog and air out your take on things. This is a moment like that. Dear, Guerilla Splash. Is this your digital strategy? To send out spam? For the love of God – at least do some kind of background check. Is that too much to [...]

Continue reading...

Power Searching with Google

Power Searching with Google

Last week I did something fun. I took a search challenge with Google. Power Searching with Google, where you get a couple of challenges, two assignments and one last test to see if you’re an advanced power searcher or not. It was a fun challenge and it makes you realize how you can use all parts [...]

Continue reading...

Forget about your positions in the SERP

Keyword positions

The classic way of looking at SEO is following a keyword or a keyword phrase in the SERP (Search Engine Results Page). Watching it go up and down, maybe from page 2 to page 1 and back to page 2 again. It’s still a way of looking at how a website is performing, but we [...]

Continue reading...